So we guess sometimes rumours are true. Cult label Maison Martin Margiela has officially confirmed that they are indeed the most recent label set to collaborate with H&M. The Parisian fashion house that is synonymous for its avant-garde and often non-commercial approach to design, is definitely a bold choice for a collaboration with the mainstream retail giant. But for Margiela groupies, such as we are, the prospect of being able to afford such unique and somewhat intangible designs is beyond exciting. The collaboration, set to hit stores November 2012, is sure to evoke a frenzy of discussion more than just mere rumours.
Check out the official video here: