Lady Gaga opted out of the bondage and bows for her ‘Fame’ fragrance campaign. She chose instead to raise eyebrows by posing in the buff, with armies of miniature men barely concealing the songstress’s private parts. The image dropped late last night, July 16.
Minutes before releasing the provocative picture, Gaga admitted via tweet, “I won’t lie I’m a bit nervous…” an uncharacteristically timid statement for the groundbreaking artist.
The scent will be released in late August and will be the first ever eau de parfum that is black in color (but fear not for your favorite chemise, the serum sprays on transparent). True to Gaga form, it even contains a hint of the lethal Belladonna plant, as well as notes of apricot, incense, saffron and honey drops.
The scent, according to WWD and Rolling Stone, is expected to rake in $100 million in just its first year, possibly surpassing the success of Justin Bieber’s perfume, Someday.
The launch of Fame will be held at the Guggenheim Museum during New York Fashion Week.