A Cottonelle World
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Judy Inc.’s, Christine Roberts, has been known to create room-sets that transform spaces by executing her client’s viewpoint with creative and inspirational results. Christine has done it again, this time with an unlikely backdrop: the bathroom.
Why a bathroom? To highlight the launch of a new line of bathroom tissue covers. It’s an exciting new collaboration between bathroom tissue brand Cottonelle and designer Jonathan Adler. Adler produced three “groovy” new toilet paper roll covers as part of Cottonelle’s “Respect the Roll” campaign.
On January 18th, 2012 the Jamie Kennedy restaurant at the Gardiner Ceramics Museum showcased three unique bathroom vignettes that Christine created to accompany Adler’s original designs. Antique pieces, bold accessories, muted floor coverings, and flowers finished each space and gave it a funky yet functional look. Christine’s ability to research, recover and restore allowed her to use a variety of sources, from antique dealers to online ‘shops’, to give each space its own character. Christine also created a separate seating area for media guests to watch Adler explain his inspiration, via live telecast; replete with tufted white patent sofas, colourful side tables and bright pillow accents.
Christine says that it was “one of the most fun and creative jobs I have ever done and I enjoyed it immensely”. Her practical yet innovative approach to business, along with her creative flare, has provided Cottonelle with an extremely successful and unique platform to showcase their new cover designs.
See more media coverage of this launch at:
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